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Once the card lay in the gloves as something insanely necessary. Now it is on the Internet - everyone is very, regularly necessary. Including to find the location of a company. Or choose a service of hundreds of pop-ups on this map. Different people open different: Yandex Maps, 2GIS, Google Maps. But they are all marketing markets. And this means attracting new customers and promoting business. The main thing is to be there and do everything right.
So, this article about the promotion of business on the cards. A little below the features of different maps. Below are some tips on using them. For those who have read to the very edge, a comparative table for all user criteria.
Promotion in Yandex Maps
It may seem that these are shopify website design the most unsabable cards in Russia. In fact, it really is. “Yandex” jumps up domestic competitors on all technological fronts. There was no navigation exception. Here the company took over 63% of the Russian market. Promotion in Yandex Maps is guaranteed with the right approach.
Promotion on the Yands cards. Bend for Business
Instead of a thousand words, we will welcome statistics. Monthly “Yandex Maps” deploys 50 million users. Of these:
40% choose a service/service based on reviews and info in the company card;
30% leave feedback based on the impressions of the service/service.
In addition to a weighted array of potential customers, Yandex offers:
Simple integration tools. A couple of steps and the card lives on your site or in the app. Thanks to a simple API, even a duty-debt can organize it;
paid advertising "Yandex Business". This is if you really need to promote the business.
Pay for promotion – finding new customers works almost automatically.
Promotion in 2GIS
2GIS is not Yandex, of course. Not “Yandex.” There are many statistics on this service from the Internet not to be taken out. Here is one of 2022: the service covers 300 cities in 9 countries (so-statistics). Nevertheless, there is a fact: in some regions, for some audiences, this service is ahead of Yandex Maps in popularity. The scale is different, the goals are different. But promotion in 2GIS also works.
In 2GIS even there is a little that Yandex does not have:
detailed, direct detailed schemes of buildings and virtual tours;
The Metro option.
Promotion in 2GIS. Bend for Business
In Moscow, services and services - on the throat and even more (how to choose here without reviews?) Many test only once, then others. Many have unwind even before hitting on “Yandex Maps”. Many people move periodically. In a large city, the user needs more navigation than to find a service. In cities where you are already well oriented, you are more likely to look for a new service, and not the address you know. Here is the normal 2GIS helps.
This service can be an effective advertising platform on the ground with low competition. It also has cards with descriptions, reviews and all this feedback. Also paid promotion tools. But, as they say, it is one thing to promote bulber in Tula. The other is in Toropets.
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發表於 2024-11-9 12:51:23